Interior Design Awards 2018

AHEC-Outstanding Use of American Hardwoods in A Middle East Project.


Optifashion optical shop is located at La Mer Central the new beach side development by Merass in Jumeirah. The design guidelines for this project required the use of materials much is possible natural in raw finishes giving the ideas of aged; the all design concept should have been very close to the nature reflecting her colors and mood. Based on that design requirements we have taken as inspiration the “Fibonacci Sequence” and more specifically how this sequence reflects in the nature.
The “Fibonacci Sequence” can be found anywhere in nature, like the plants and way they grow in a perfect geometric spiral to best capture the sun light. The cash counter is like a leaf decomposed into triangles with different size and shape twisting around itself with amorphous and natural effect.
The eyeglasses display, main feature of the shop, is like a leaves pattern that actually from top to bottoms it gradually opens like a gift box to unveil the contents.
And the all has been dressed using materials and finishes to reflect the mood of the nature with natural finish wood like Teak and Oak and metal finish like antique raw copper.